Your Real Estate Marketing Niche

Starting in real estate often means being the “jack of all trades” in the area. Your expertise becomes anything related to real estate, whether it be listing homes, selling homes, or maybe even doing a home loan. Your real estate career gets even more clouded as you get involved with the different types of real estate from condos, homes, land, multi-units or maybe even stretching to commercial. Performing this many real estate tasks is a juggling act that very few agents ever survive.

In order to close business every month, have a life, and experience the big rewards it becomes necessary to specialize in a in a niche of real estate. Before we can examine the benefits of specialization let’s examine the fears that many people have about selecting a niche:

I will lose business by specializing
There aren’t enough transactions for me to specialize
I don’t know enough about anything in real estate to specialize

These are all common fears to experience before selecting a niche to specialize in and dominate. As you are considering your niche, I invite you to consider the following question:

If you had a possibly fatal heart condition and you were looking for a Doctor to help you, which Doctor would you select?

A) The Doctor who is a Podiatrist, Pediatrician, and a Cardiologist


B) The best Cardiologist in your state

For most they would select “B” because that Doctor would have handled more conditions than the “A” Doctor. She would have the experience, have run into more problems, have solved more cases and would have to be the absolute best in order to make a living in just one area of medicine.

So, by selecting a niche are you turning away business or are you inviting more of your niche than you ever could imagine?

Selecting your real estate marketing niche will bring you a flood of business for that niche. In order to demonstrate your expertise in a particular area, it doesn’t take shouting from the treetops that you are the “expert”. Here are some methods that you can do to demonstrate your expertise in a niche and start bringing in more of the business:

Write articles – Write articles about the type of real estate product that you have a passion for. For example if your passion is condos write articles about home owners associations, selecting a community, and even choosing the right floor plan.
Contribute on forums – There are often community forums where local residents bring up questions about communities or their local city. Participate in these forums (without directly asking for business) and answer questions.
Attend community events- This can range from attending a local board meeting of home owners to having a small booth at a farmers market. Wherever you attend make sure it is complimentary to your niche.

There are many different ways to share your expertise in order to bring in more business. The first big step is just committing yourself to real estate marketing in the niche where you have the most passion. To your success.

As part of the Real Estate Success Program, James Bridges, coaches real estate agents across the country on effective real estate marketing techniques.

The Real Estate Success Program coaches and trains real estate agents on all aspects of real estate marketing from taking FSBO listings, Expired Listings, objection handling scripts, social networking and internet marketing.

All training and coaching is designed with the busy real estate agent in mind. The real estate training systems are designed to be cost effective with a focus on lead generation that results in consistent closings every month.

please visit property for sale hua hin by professional and experienced experts

Real Estate Marketing Plan

Are you looking to hone or develop your real estate marketing plan?

For those looking for marketing tools for realtors (R) and real estate agents, the “best practices” of multi-million dollar agents includes several “pillars”, or sources of leads, and refinement to the three key points of client contact. These three key points of client contact are initial real estate lead production, point of sale (listing presentations and buyer representation processing), and post-sale referral generation.

One common mistake agents make is choosing either a “consumer direct marketing” approach, or a “referral only” approach. This is a mistake simply because to achieve top performance, you’ll need both. Fortunately, when done well, this does not need to be expensive. A referral-only real estate marketing plan is based around actively cultivating (farming) a group (farm) of referral sources. For most systems, this is based around systems of consistent contact to ensure presence of mind and respect by potential referrers, usually via handwritten low-tech stamped notes, monthly phone calls to people who have agreed to refer you when they hear of people who want to buy or sell, occasional client parties, and occasional pop-by’s to see someone in person a few times per year. These systems are carefully designed to look casual, but when combined with real estate newsletters and tools, will cause your farm to both like you personally and respect you professionally. Imagine getting 2-3 referrals per month from a financial planner, another 2-3 from a tax professional, another 1-2 from your grandmother, etc. and you really have a solid base of business. Closing ratios on referrals are always much higher from referral marketing, and the cost-per-lead is lower.

So why not use just that?

Because you may not have 1,800 people who like you and will refer you, and even if you did, there are surely some people buying or selling in your area who would like to work with you.

But they don’t know you.

It’s up to your consumer direct marketing to change that. While bus stop ads can help neighborhood visibility, who honestly calls a realtor because they saw a bus stop ad? Print ads and bus stop ads these days should be used only after you have completely dominated the real estate internet marketing in your area.

How do you dominate an area? Message and delivery. These days, delivery happens via internet for over 90% of buyers, and virtually all sellers who research agents online before selecting which agent to sign with. While the internet is a large space, you can dominate page 1 of Google using our free report on search engine optimization (SEO), and dominate other areas through pay-per-click (PPC), social media marketing (facebook, myspace, twitter, etc.) and trafficked verticals like craigslist. Our company focuses on creation of incredible, compelling offers so you don’t have to, though you can certainly create your own.

Here are a few suggested pillars to consider:

– Expired Listings & Withdrawn Listings. These are the easiest “cold leads” you’ll find. If you decide not to purchase ours, you can certainly create your own. The #1 mistake people make in expired listing marketing is expecting immediate conversion. Usually sellers get flooded with offers immediately, but relisting activity peaks at 6 to 8 weeks after expiration or withdrawal. Pair up with a mortgage lender to reduce the cost, as this can produce refinances and loan modifications.

– FSBO’s. A strong FSBO pillar alone can get you 1-3 listings per month in an average area. For this you’ll need a real estate postcard marketing system or fsbo postcard system. Click through to our site below for some free templates and help on this.

– Homebuyers. The #1 most common mistake in real estate marketing for homebuyers is offering a home-buyer’s seminar. Try “fishing upstream” by instead offering a “credit seminar” or at least adding that to your marketing. We have an online system for this, that if you choose not to buy you can certainly model on. Be sure to “market to the unaware”, i.e. people who haven’t yet decided to buy a house, because chances are if they know for sure they want to buy a house, they probably know an agent. Be the agent (or broker) to plant this seed and most likely you’ll get the business, instead of their “dog’s former owner’s cousin who practices real estate on the side”.

– Investors. A lot of agents ignore this market, but a single good investor client can get you numerous deals per year, both buying and selling. If you’re just out of real estate school starting out, don’t start here – they’ll eat you for lunch and suck up your time, but if you have the other pillars down cold, this can put you into the big leagues, with millions of dollars in commissions.

– Relocation. This can be a tough market to crack, but that barrier to entry can work for you once you do. This is not for the rookies, but for experienced agents with top-notch customer service and the first pillars down, this should be on your real estate marketing plan. Maximize your real estate internet marketing to start working on this business, and use a lot of online video such (again, see our site for examples to model on or purchase).

– HR Benefits. Human Resources real estate marketing for Realtors and lenders can be an excellent source of business. This is a perfect agenda for a mid-career agent.

If all of this sounds good, first, see what you can swipe and implement. Don’t re-invent the wheel, because everything you need for all of the above pillars have been produced. Focus your time and budget, and setup the systems starting with the pillars above. As you get them stabilized, within a month, you should not spend any time whatsoever on production of these leads. Just setup the system, then leave your pay-per-click budget alone and just keep an eye on profitability, and hire offshore e-assistants for other tasks like craigslist marketing. Roll the pillars out, and within six months, there is absolutely no reason why you won’t be the #1 agent in your area, with the #1 paycheck. The tools are built and ready to work for you.

More Effective Strategy in Building & Construction Management

The construction industry is one of the major commercial domains. As such, the sector exhibits lucrative economic prospect. As the human population on the planet is going to surge further in course of time, requirement for homes, townships, workplaces, factories, churches and educational institutes is bound to increase. However, projects across the sector usually involve huge sums of money. Thus, the stakes in this line of business is usually higher. Moreover, the sector is turning unbelievably competitive these days. Contractors and project owners have to work on hairline profit margins in this competitive milieu.

Before commission of any project, extensive effort is made to compute an estimated costing and a tentative deadline for it. For project owners, it is crucial to stick to these predetermined factors so that they can take home a profit margin – though, however thin. Moreover, these folks also require ensuring superior quality of construction work. At the ground level, it is indeed challenging to adhere to the estimated costing and deadlines. This is because myriads of unforeseen adversities arrive at a construction site very frequently. These factors withhold the work progress. As the deadline gets stretched, it invariably surges the project costing.

Any ace project owner emphasizes on resolving all these adverse issues at the earliest possible instance. Seasoned players in the vocation are even adept in avoiding the majority of those issues even before those could appear. As such, the scope of building and construction management is indeed challenging. Implementation of the correct strategies at the right moments is the key to success in the construction sector. In a recent development, stakeholders in this line of business are steadfastly depending on project management firms to complete projects successfully on all aspects. The category of service providers shoulders a host of responsibilities to ensure construction projects of their clients are completed successfully, within estimated costing and deadline.

The scope of service for the construction management firms also includes task like conducting a detailed feasibility study for an upcoming project. Professionals working at these firms are adept in evaluating the aspect of town planning. The professionals even assist project owners to acquire suitable land and obtain relevant permits from respective statutory bodies. Roping in these service providers also proves effective in resolving friction between engineering aspect and architectural issues, which arise from time to time.

To put it in short, professional responsibilities of these construction management services encompass a huge area. Professionals working in such firms need to keep themselves thoroughly updated about all the latest happenings at a project site. Dedicated service of these professionals proves to be equally beneficial to all categories of construction projects cutting across the volume and scope. Hiring these professionals actually proves beneficial for the fraternity of project owners on the monetary aspect. These firms charge nominal fees and provide substantial service in return. Hiring such exclusive service providers is the best bet for project owners to ensure their own profit margins in the long run.

International Real Estate Investing – A Chance at Fortune

All across the country we hear the heyday of real estate investing in the US is over. The US has been on a roller coaster of major inflation to massive deflation for the last 200 years. As of late with the flattening of the world economies real estate values abroad, in countries whose economies are coming up toward the US level, are creating wealthy real estate owners. This does not mean you should not buy US real estate by any means. It just means that major appreciating speculative acquisitions are not nearly as likely to be as profitable as same acquisitions in growing capital markets.

Major international emerging markets will fuel economies abroad and support inflationary real estate prices. Investment sensibility in those emerging markets will offer extraordinary opportunities to ride the inflationary wave of international real estate values.

There are 3 elements to watch for relative to successful investing abroad. These factors are, a careful evaluation of risk propensity you must be in a safe stable country evaluate, emerging growth cycle so you are buying in the path of progress and deal with proven professionals in the area. Mainstream investors are touting the importance of an international diversification and International Real Estate Investment Trusts are now turning 3 years old.

For a simple recent example Hadley Dean Managing Partner with Colliers International has been in Eastern Europe following the emerging opportunities there while calculating and recognizing the market risks at hand. In their New Europe Real Estate market report they tout the continuous growth of Poland, even using “of course.” Another market they are very high on at the moment is Asia Pacific sections which are the “remained the most robust region in the world. Kerin Cin Managing partner for Colliers in Turkey notes,”The Turkish Economy going into Q3 2010 is on a strong track of growth and recovery, however challenges remain. The results of Q1 2010 showed an increase in GDP of 11.7%, the highest in Europe and second in the world to China.

According to Henry Chesbrough, from his current book Open Services Innovation, “At the end of the second world war, American spending on research and development made up half the world’s total; today, it has dropped to one third. South Korea, China and India are pouring tens of billions of dollars into scientific fields that range from genomics to nanotechnology. They are producing staggering numbers of engineers and scientists, who in turn are publishing lots of papers and acquiring ever more patents. The point being these other economies will create consumers who will want real estate and cause values to rise.

According to Jack Farley in a May 4th article from Financial Times, Mexico has quietly purchased nearly 100 tonnes of gold bullion, as central banks embark on their biggest bullion buying spree in 40 years. The purchase, reported in monthly data published by Mexico’s central bank, is the latest in a series of large gold buys by emerging market economies intent on diversifying reserves away from the faltering US dollar.

China, Russia and India have acquired large amounts of gold in recent years, while Thailand, Sri Lanka and Bolivia have made smaller purchases.

Although remote management and political risks abound, professionally navigated reduction of such risk warrants investigation. It is time to take advantage of this growing phenomenon and grab your chance at an international fortune.

Romanian Property is Hottest in Europe

A favorite and a major foreign investment destination especially in the real-estate market, Mombasa hosts substantial number of foreigners from Asia, Europe, United States and even from Australia. So, where in Mombasa do these expatriates or foreigners live?

Mombasa has established its name as a cultural port town that has been able to withstand numerous invasions and occupations by foreigners from overseas countries. The city’s diverse tourist attractions include coral reefs and islands, sandy beaches, historical monuments, variety of wildlife and conducive tropical climate, which have attracted both local and foreign investors in various sectors of the economy.

Mombasa’s Little Europe, Mtwapa

If you want to go to Europe, you do not need to spend a fortune doing so. Simply take a ride to Mtwapa, situated less than 16km north east of the city.

An old, vibrant and busy town, Mtwapa comfortably operates on a 24-hour economy and it is the fastest growing real estate-market in Mombasa.
Originally occupied by native community, Mtwapa obtained its name from the locals who referred to themselves as “mtu wa hapa” meaning “someone from here” with the aim of segregating outsiders. This is no longer the case given that Mtwapa has become a confluence of local and international cultures.
Mtwapa is popularly known as Little Europe owing to the significant number of Italians, Germans and Britons who have literally kicked out the natives (who can no longer afford the rising cost of living in the town).
Mtwapa is proving an ideal investment location especially in the property market with an acre of land costing between Ksh16 million – 18million

Mtwapa has it all, from modern entertainment spots, 4-5 start hotels, complex buildings and wildlife sanctuaries to archeological relics, a beach, religious buildings and thoroughfare to the Indian Ocean, which make for good returns on investments.

Mtwapa has not gone unscathed with the locals lamenting the erosion of social and cultural ideals as prostitution, gay affairs and stripper clubs becomes a norm in the town.

Mombasa’s Asian/Arab Town

Asians and Arabs have occupied Mombasa city since pre-modern times when they came to the city to trade their goods and services for gold, ivory and spices. Many of them opted to reside in the port town becoming part of the city.

Old Town, situated southeast of the island, is Mombasa’s Asian/Arab town hosting majority of people with Asian and Arab origins.
The residence of Asians and Arabs here can be understood since the area has numerous structures, street arrays and building designs, architecture and character that is distinctly Asian and Arabic and they would naturally feel at home away from home.
Interestingly, there are several temples and mosques here to meet the population’s religious needs

Mombasa’s Town Of The Wealthy

Predominantly occupied by well-to-do foreigners and the “who’s who” in Mombasa’s social and business circles (celebrities, businessmen and politicians), Nyali is the city’s town of the wealthy.

Located less than 20 minutes north of the city center, Nyali has the best in terms of infrastructure.
Sloping into the Indian Ocean and home to numerous high-end resorts and hotels, such as Sarova White & Sands and Intercontiental Hotel, etc., residential villas and commercial facilities, Nyali is perhaps the most costly place to live and even to invest within the city
Most foreign expatriates working for multinational companies operating in Mombasa reside in Nyali, which helps in enhancing the economic performance and progress of the estate.
Nyali has the best movie theaters such as the Nyali Cinemax, shopping malls such as City Mall, eateries such as Galitos and coffee houses (such as Java and Dormans).

Real Estate Marketing Tools: The Most Powerful Tool of All

Do you know what the most powerful real estate marketing tool is? Here’s a hint. You see it every time you look in the mirror. That’s right, it’s you. As a knowledgeable real estate agent, you are your most powerful tool for real estate marketing.

Real Estate Marketing Tools Exposed

A lot of companies clamor about the “power” of their real estate marketing tools, as if you simply have to turn them on and let them boost your business. This is practically what some companies claim. Do I exaggerate? Only a little. I can think of one such product off the top of my head (name withheld of course), and the pitch goes something like this: “Our revolutionary software will launch your real estate business into the stratosphere.”

The stratosphere? Wow, that sounds fantastic. But you’ll notice there’s a critical ingredient missing from the above statement. You! You’re the most powerful real estate marketing tool you own, whether you realize it or not. So the stratosphere claim would be more truthful if it added the words “will help you” … as written below:

“Our revolutionary software will help you launch your real estate business into the stratosphere.”

That’s more accurate, because now the advertising claim includes you. And you are by far the most important part of the equation.

You Are Your Best Marketing Tool

The point I’m making is simply this. If you shop for a real estate marketing tool to take your business to the next level, you are going to be disappointed. Real estate marketing starts with great services and big ideas. The “tools” are just a way to communicate those services and ideas to your audience.

Top 5 Real Estate Marketing Tools

You are your best tool for real estate marketing. We’ve covered that one. So what are some other top tools? Here are four more tools successful real estate marketers usually have in common.

1. You – Which we’ve covered already.

2. Persistence – Repetition is a big part of real estate marketing. You try a certain strategy, see how it works, modify it as needed, repeat it again, etc. This requires patience and persistence. Make sure you have these things before you try any form of marketing.

3. Imagination – Without imagination, you have no hope but to copy the marketing programs of other real estate agents. Mimicry will only get you so far, especially if you’re copying a marketing strategy that’s already being used in your area. Only imagination can help you find the next big idea in real estate marketing. And only big ideas can produce big results.

4. Adaptability – Methods of communication change constantly. The Internet has opened up a whole new world of possibilities. For example, look at the current rise of real estate blogs we are witnessing. As the communication landscape changes, you must be able to change with it. You must be able to adapt to new mediums and methods. So make sure adaptability is part of your real estate marketing toolkit.

5. Enthusiasm – Whether you realize it or not, communicating with potential clients (and current clients) is a big part of your marketing program. When you communicate with professionalism and enthusiasm, your message becomes contagious. People will help you spread your message without even being asked.

What do all of these real estate marketing tools have in common? For one thing, you can’t buy them in a store or online. You’re either born with them, or you work hard to acquire them along the way. But the good news is, you have the most powerful marketing tool already … you have yourself. Everything else can be learned.

Marketing books, software, websites, ads and the like can help you grow your business. There’s no doubt about that. But they are only a medium between you and your audience. These things can move your marketing program along, but the program itself has to start with you.

You are your best tool for real estate marketing. You always have been, and you always will be.

* You may republish this article online if you retain the author’s byline and the active hyperlinks below.

Brandon Cornett is the founder of, which is a helpful real estate marketing tool in its own right. For more real estate marketing advice, visit the author at

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7 Real Estate Marketing Tools You Should Be Using Right Now

Real Estate Marketing Tools- Traditional

Aside from the well-known bandit signs and billboard signs, there are many other traditional real estate marketing tools that are still working for many professionals in the industry. While online real estate marketing is still raking in most of the real estate sales and leads, it’s foolish to ignore other avenues that are still generating clients and revenue for some of the most prolific real estate agents and companies in the world.

Seven Offline Real Estate Marketing Tools You Should be Using

To help you get a better idea at what offline real estate marketing tools are working in this online marketing-driven climate, I’ve put together some of the most effective offline realtor tools for you:

1. Host a Broker Event. This will help you network with the people in your industry about the topics that matter most. This is an excellent way to keep an ear to the ground and possibly get ideas for your blog, fill holes in your marketing strategies and even come to an agreement with colleagues that might find clients you need, but they have no use for.

2. Print Media. A standard-bearing classic in offline real estate marketing tools, be sure to invest in professional designs and printing materials only. Stick with the basics here: research papers, white papers, product descriptions, brochures, marketing material, etc. Whatever will get your message out there and keep screaming it once your client gets it home and reads it.

3. Support Local Organizations and Charities. From sponsoring a local baseball team to adopting a highway, there are tons of ways that you can give back to the community. Not only will this establish you as a pillar of the community, but your name will become instantly recognizable.

This comes into play when a community member’s friends or family are looking for a real estate person in the area-guess whose name is on the tip of their tongues? Be sure to be selective and choose organizations that are inline with your message and values.

4. Press Releases. The goal here is two-fold. First, you want to get informative press releases out that establish your real estate agency as the “go to” firm in the area. These releases have to be timely, well-informed and address all of the latest topics and breaking news in the area.

This will garner the attention of news and program directors at your local media stations, leading them to contact you for matters in which your expertise is needed. These are the types of media appearances that will make your agency a household name, thus building up buyer confidence and increasing your sales and referrals.

5. Hold Free Real Estate Seminars. Give speeches meant to show potential real estate investors how to enter the market, or show people how to get the most added resale value on their home. Talk about topics that people are going to benefit from-give them “the get” as in “what are they going to get for attending?” Then, deliver on that get. Don’t sell your services, but rather establish authority and be helpful-it will come back to you tenfold.

6. Catchy Business Cards. Business cards can make you stand out or get thrown out-it’s up to you which name on paper you want to be. For instance, drop-cards are a nifty way to gain attention. These look like folded up bills of money, leading people to at least pick them up and look at them.

When they see your name, they associate putting money in their pocket and are left with a good impression. Drop these in places where people will pick them up. Or how about a business card that folds up into a house? Have a plain white business card? That’s perfect for them to write someone else’s phone number on and then throw away when they’re done with it. Just sayin’ (wink-wink)

7. Vehicle Wraps. You drive around your town or city everyday, passing hundreds and thousands of people. Why not use your car for free advertising? Get your vehicle wrapped with your real estate agency’s name or your name and face. Let people know who you are, wherever you go. It’s a one-time cost and super effective at getting you recognized as a person about the community, not just some name on a sign in front of a house.

Of course, integrating these offline marketing tools with online marketing techniques is the real key to real estate success.

So Tell Me, what kind of traditional or online real estate marketing tools are you using?

As an Online Marketer and MLM trainer and consultant, April Ray has helped hundreds of new business owners generate traffic, leads and sales for their home businesses as well as provide coaching to those who lack the skills and confidence to get started in building the business of their dreams.

You’re invited to find out more by visiting

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Fort Collins Real Estate: Market Situation and Trends

Analyzing the Market Statistics

Amidst the lush green surroundings, Fort Collins provides families and couples a wonderful locality to settle into. The real estate and value of property was in a decline but gradually the prices have picked up again; causing several sellers and buyers to enter the market. The Fort Collins real estate market situation has also considerably improved despite a continued presence of distressed properties. These distressed properties are foreclosures and short sales. The overall Fort Collins property market has increased slightly with a 1% increase since June 2013. The prospect buyers can either choose a condo/apartment or a single family home for themselves. The market price of houses in Fort Collins has a less dramatic real estate drop than other areas of the state and country. This implies that the price of Fort Collins property will also show lesser gradual recovery because of the lesser drop to recover from initially. The current market statistics for Fort Collins real estate are:

Average Listing Price: $273,251
Median Listing Price: $235,200, up 3% from 2010
Current Inventory (properties/homes available): 1039 Listings
Recently sold: 402
New Listings: 488
Distressed: 1

The right to invest is NOW

If we observe the first half of 2011, we will notice that there have been 5,617 sales in that period which in comparison to 2010 were 5991. This shows a 6% decrease in Fort Collins property sales. If we consider the inflated sales due to the tax credit in the spring of 2010 then this fall is instead a healthy improvement. Without such artificial enticements, the market has remained strong and grown to almost equal levels this year. The median listing price in Fort Collins went down from June to July. There were a total of 28 price increases and 147 price decreases. The final conclusion is that it is a great time to invest in Fort Collins property.

Fort Collins real estate listings are available online for buyers to browse through and hunt for houses as per their requirements. These listings are constantly updated so that any house up for the sale in the market is immediately added in the database. The real estate market is always considered a buyer’s market especially after the aftermath of the national mortgage crash and the economic turndown. If you are looking to buy property in Fort Collins then you need to adjust your practices accordingly.

Buyers vs. Sellers

Thanks to the improving situation in real estate, the buyer’s market is now a seller’s market. According to the real estate experts, the shift of market trends is a process that is caused by several buyers and sellers when they are practically indulging in the buying and selling of property. If you are hunting for a house then you should prequalify for financing. It is most likely that you will be competing for same property against people who have enough money in their hand. The Fort Collins real estate market is fast-moving with sellers inclined to accept an offer on the contingency that the buyer can round up the necessary funds.

If you have already made up your mind to purchase a home then you should be willing to immediately put up an offer and pay upfront because the house may not be available in the market for a long-time. Experts say that the days of making low-ball offers are over as low interest rates on home loans and pent-up demand are driving speedy sales. The buyers who have been sitting on the fence for past couple of years would be happy to know that Fort Collins real estate market situation is constantly improving.

This statement is further backed by the number of sales made during this year. Fort Collins has not experienced valleys and peaks as dramatic as other areas in the boom and bust times for the market. The last decade witnessed loose lending practices to steer the mortgage industry off a cliff. However, this time around, the real estate industry is all set on a sustained rebound. Lenders are scrutinizing the prospective buyers while the buyers are making more informed and practical choices. All these factors contribute to the fact that real estate situation has picked up and confirms to be a fast moving market for buyers and sellers. A laid back attitude in making a valid offer for a house can end you up on losing out on your dream house as there are plenty of buyers willing to make viable offers to the sellers.

Alfie Ethan is an expert author who recently shifted his focus towards Real Estate. Buying and Selling a home is all about making a big investment. All you need is to be prudent and smart when you start house hunting or when you seal the deal for selling a house. This article highlights Fort Collins Colorado Real Estate and real estate market trends. this article also talks about the prices of different listings.

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Real Estate Marketing and New Technologies Meet

Many industries have already changed with the changing times, gaining and building a reputation for tech savviest. One such industry is real estate. With a range of technologies in real estate postcards marketing becoming more available to realtors and as the necessity to include more services becomes more demanding, the industry itself has grown more and more dependent on technology. A great part of marketing nowadays is technology-driven. Technology is also necessary to make the industry generally appealing to people with different backgrounds.

The present trend among realtors today is to jump into the tech savvy bandwagon and search for various ways to use technology for the betterment of their businesses. Technology has time-saving and cost-efficiency dimensions that quickly build business reputation and bring in a variety of buyers, sellers and investors. As a result of this trend, a strong demand for faster and more effective marketing technologies has emerged in the industry.

Technology Changes Everything

For the past two decades, technology in marketing has rapidly evolved. It is now imperative for every individual working in the industry to own a gadget or device that would make them more accessible to prospects. These technologies not only facilitate marketing, but they also change the way realtors approach their clients and interact with other members of the industry.

The purpose of having new marketing technologies is to make a realtor’s job a pool of useful information which can be applied pragmatically – and not just about volumes of prospects and piles of business cards.

The Local Nature of Real Estate Marketing Technology

Property management software is a new technology invented to provide more ease and flexibility to various marketing ventures. Chris Thorman, tech blogger, blogged about this software at Software Advice. In his write-up, he challenged everyone in the business to understand every nook and cranny of new marketing technologies and share their knowledge of them with the public. Sharing sparks interest and catches the eyes of prospective buyers, sellers and investors. Moreover, these technologies are bound to change the landscape of marketing.

One thing to note when looking deeper into new marketing technologies is that such technologies should be location-based to help prospective buyers locate properties within their area or any other desired location.

The Future

Technology in real estate marketing goes nowhere but forward. Real estate has rapidly evolved throughout the years along with new technological innovations. The inevitable route is a more automated and more convenient marketing process along with more effective and less costly marketing campaigns. Presently, there is still a lot of developments to pursue and the whole system needs some improvements too. However, with the addition of new marketing technologies such as the property management software mentioned earlier, the possibility that homes will start marketing themselves is not altogether farfetched. The caveat here is that such technologies should also be wary of and flexible enough to accommodate the volatility of the local market and the global economy in general.

About the Author:

Sara Goldman is the director of content and creative writing for

Power Real Estate Marketing is a marketing company based in San Diego committed to offering Realtors and Mortgage Brokers marketing solutions such as real estate postcards, real estate notepads, and real estate door hangers among many other marketing products that helps realtors and brokers build their businesses and simplify their lives at the same time. Power Real Estate Marketing prides itself in having the largest and most innovative collections of printed Real Estate Marketing products.

Compare their prices and services for real estate printing products and it becomes quickly apparent that they offer full-service printing products including custom design at wholesale prices.

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How to Create a Real Estate Marketing Plan

I talk to a lot of real estate agents who don’t have a consistent flow of business.

They’re doing maybe two deals in one month, then nothing for three months, then one deal and nothing, then another two deals… that sort of thing.

It doesn’t usually take long to figure out why their business is so sporadic.

They start asking questions like:

Can you recommend a good lead generation service?
Do you know of a good website?
Can you help me figure out how to get more listings?
Do you think I should start going after FSBOS (or expireds, short sales, foreclosures, etc.)?
Should I start blogging (or farming, cold calling, networking, etc)?

I hear these questions, and I know what’s wrong.

These are questions agents have when they don’t have a formal marketing plan. They’re relying on luck.

They get an occasional referral from a close friend or family member, an occasional floor call that pays off, or an occasional open house lead, etc.

When they look back at the past few years and the source of their clients, it’s random. They got lucky.


You’re probably thinking (I would be) that real estate leads do come from everywhere. Top Realtors will tell you that they get business out of left field. Their source of business chart looks like a freeform mind map.

But there’s a difference between how top agents get random business and how struggling agents get random business.

Top agents make their own luck by using a consistent marketing plan. Some of their business STILL comes from random sources… but that’s a side benefit to having a steady flow from their targeted sources.

It’s like putting a bunch of fishing poles in the water in multiple strategic locations, using the right three kinds of bait… versus putting poles all over the lake using whatever random bait looked good to you and hoping for the best.

Successful real estate agents do active, specific, targeted marketing.

For instance, they know that the vast majority of home owners prefer to do business with an agent that was referred to them or that they have built a relationship with personally. So they seek strategies for consistently building relationships with home owners and centers of influence.

Or top buyer’s agents know that the vast majority of home buyers don’t really care who their real estate agent is. So these agents seek strategies to rake in as many buyer leads as possible and learn how to do lead conversion.

3 Real Estate Marketing Must-Haves

When choosing a real estate marketing method, make sure of these three things:

1. You like doing it. Or at least be sure you don’t despise it. If you get sick to your stomach when you think of doing cold calling, don’t do that.

Choose real estate prospecting that matches your personality. If you’re highly social, you might enjoy networking and hosting events. If you’re techy, you might enjoy internet marketing. If you love physical exercise and talking to people one-on-one, you might like door canvassing. If you love public speaking, you might like running real estate workshops.

2. You have the skills you need to do it well. Most of the time, agents focus on skills for doing the prospecting itself, things like: How many visits to the FSBO should I make? What is the best door canvassing script? What’s the best website?

But they forget the most important skill of all–how to convert the lead into an appointment and the appointment into a signed commitment. Compare these two sentences:

My goal is to get 30 leads this week.
My goal is to ask for 10 appointments this week.

Which focus will result in more clients? The second, right? I talk to plenty of agents who are great at generating real estate leads. But they don’t know how to generate appointments.

3. You are using resources wisely. Your resources include time, money, and energy. Your choice of marketing has to balance all three.

If you have a ton of money, you can run an effective radio and television ad campaign.

If you have no money, but a ton of time (because you have only one or two clients per month and you don’t have kids or other distractions), you can do just about any form of free marketing, like door canvassing, cold calling, networking, running workshops (when you use strategic alliances), etc.

If you have a modest budget and modest time, you can consider things like internet marketing combined with workshops, or direct response mail combined with door canvassing in a neighborhood.

Ultimately, real estate agents who generate and convert more real estate leads have a specific marketing plan designed around their personality, skills, and resources. And then they stick to it.

If you’re wondering how to create a real estate marketing plan that suits your personality, skills, and resources, you’re not alone. Please drop by to get help in creating a personal real estate marketing blueprint that realistically makes money based on your personality, skills, and resources: Real Estate Marketing Blueprint

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